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Amazon Attribution Stats – Simplified with Publisher Champ

  • Amazon Attribution is an advertising and analytics solution that allows brands to measure the impact of their non-Amazon marketing channels (like Facebook Ads, Google Ads, and email campaigns) on Amazon sales. By providing attribution links, brands can track how external traffic drives sales and conversions on Amazon. You can learn more about Amazon Attribution on Amazon Advertising's official page

Why Tracking Amazon Attribution Stats is Essential​

For publishers and advertisers, keeping tabs on your Amazon Attribution stats is crucial for understanding:

  • Sales performance: See how many units are sold through external marketing campaigns.
  • Clicks and Conversions: Understand the click-through rates and conversion percentages.
  • Cost Efficiency: Measure your spend vs. returns for campaigns like Facebook ads.

However, tracking these statistics manually in spreadsheets and converting currencies can be tedious and time-consuming.

How Publisher Champ Simplifies Amazon Attribution Stats​

At Publisher Champ, we make tracking Amazon Attribution simple, automated, and insightful.

Key Features:​

  1. Automatic Data Pulling
    Publisher Champ automatically fetches all your Amazon Attribution stats directly from Amazon. No manual downloads or data input required.

  2. Currency Conversion Made Easy
    All attributed sales are automatically converted to your preferred currency. This eliminates the hassle of managing multiple currency rates in Excel sheets.

  3. Facebook Ad Spend Integration
    Publisher Champ integrates your Facebook Spend for each Amazon Attribution link. You can quickly compare spend vs. attributed sales to see the profitability and conversion rates of your Facebook ad campaigns.

Columns Available in Publisher Champ's Amazon Attribution Stats​

When you use our platform, you get access to the following key performance metrics, which are automatically updated:

  • Attr. Orders: Number of orders attributed to external campaigns.
  • Attr. KENP Reads: Kindle Edition Normalized Pages read (for KDP authors).
  • Total Borrows: Total borrowed units (for Kindle Unlimited).
  • Total Units Sold: A combination of orders and borrows.
  • Attr. Clicks: Total clicks on your Amazon Attribution link.
  • Attr. Conversion: Conversion rate (orders/clicks).
  • Cost Per Sale: Ad spend divided by total orders.
  • FB Spend: Your total Facebook ad spend for the attribution link.
  • AMZ Attr. Sales: Total attributed sales revenue.

Benefits of Using Publisher Champ for Amazon Attribution Stats​

  • Save Time: No more manual Excel tracking or currency conversion.
  • Increase Profitability: Easily compare Facebook ad spend with Amazon Attribution results to see your ROI.
  • Get Actionable Insights: See clear performance metrics like clicks, conversions, and total sales for all your campaigns.
  • Focus on Growth: Spend less time on tracking and more time optimizing your marketing campaigns.

Get Started Today​

Tracking Amazon Attribution stats has never been easier. Sign up with Publisher Champ today and streamline your campaign performance tracking!